Mikey Shulman of Suno and Anna Veronika Dorogush of Recraft said generative AI would democratize the arts and open up new opportunities for fun and collaboration, rather than undermine the creative professions as many fear.
“We want to make creativity and innovation in the design space simple,” said Dorogash. Most of her company’s customers are professionals, she said, and the tools open up new capabilities where “anyone can complement their vision.” She sees the company as a partner to designers, helping them create new things they can ultimately sell.
Bringing powerful new tools to marketing professionals is an important direction, Adobe CSO Scott Belsky said. He noted that marketing tends to have a lot of middle layers of agencies and contractors, but “every brand needs to act in real time.” The new tools also promise to let creators work outside their traditional categories.
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