Name: John Coogan on Selling TBPN to OpenAI, Sam Altman & the Future of Tech Media
Uploaded: 2026-07-28T16:45:23.000Z
Duration: 3711
Description: John Coogan, co-founder of TBPN, joins Eric Newcomer to talk about the acquisition that shocked the tech media world. John breaks down how TBPN went from two...

John Coogan, co-founder of TBPN, joins Eric Newcomer to talk about the acquisition that shocked the tech media world. John breaks down how TBPN went from two guys in suits to one of the most-watched live tech shows on the internet, why OpenAI came calling, what an editorial independence clause actually means in practice, and why he and Jordy chose to sell when they didn't have to. He also gets into the mechanics of building a media brand that works, why they monetized everything from day one, and what Sam Altman actually needs to do better on comms.

Chapters:
00:00 OpenAI Deal Rumors
01:04 How TBPN Was Built
02:55 Building An On-Air Character
05:55 Why Guests Come To TBPN
10:13 Silicon Valley vs The Media
12:47 Why OpenAI Bought TBPN
30:57 The Backlash To The Deal
33:06 Growing Without Losing The Show
37:48 Is All-In A Competitor?
41:05 Building A Daily Media Machine
53:51 Authenticity In Silicon Valley
59:01 Launch Advice For Startups

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#TBPN #OpenAI #SamAltman

podcast, john coogan, tbpn, technology brothers, openai acquisition,