Gusto’s Josh Reeves has managed to make a big business out of building software for a niche service — payroll for small businesses — and managed to avoid some of the corporate espionage drama his competitors have been embroiled in by prioritizing cybersecurity.
“We have hundreds of billions of customer money sitting in our accounts — we take that job very seriously.”
With 30% of small businesses still doing their payroll by hand, much of the market remains ripe for the taking.
“Most of what we’re building for dentists, or small businesses, they haven’t had access to in the past — they’ve been on their own.”
Special thanks to our sponsors Plaid, Oak HC/FT, BCV, Stifel, and EY.