Signals from the Frontier: Seth Pierrepont and Vivian Guo (ICONIQ) at CVAI London
NewcomerJune 27, 202500:15:26

Signals from the Frontier: Seth Pierrepont and Vivian Guo (ICONIQ) at CVAI London

AI has made its way into every corner of the enterprise, according to ICONIQ’s 2025 State of AI Research report. General Partner Seth Pierrepont and Principal Vivian Guo walked the audience through their survey of over 300 company executives from small startups to $1 billion businesses.

One welcome takeaway for other foundation model companies: while OpenAI may have the lead in model usage, most businesses subscribe to 3 or more foundation models for their workflows.

“I think the reality is that the sands are still shifting at this base model layer,” said Pierrepont. “We do expect that the number of models that people use will remain fluid.”

When it comes to how businesses are making money on AI services, over 30% of respondents told ICONIQ that they plan to change their pricing to more usage or outcome-based tiers, Guo noted.