Giving Hollywood the Business (w/Richard Rushfield)
Newcomer PodDecember 21, 202101:02:4757.48 MB

Giving Hollywood the Business (w/Richard Rushfield)

Hosts Tom Dotan and Eric Newcomer speak with longtime Hollywood reporter Richard Rushfield, who launched his newsletter The Ankler in 2017. Rushfield told readers he would be “giving Hollywood the business,” describing his unsparing newsletter as “the newsletter Hollywood loves to hate and hates to love.”

Now, Rushfield has broader ambitions. A splashy New York Times piece announced that he’d teamed up with Janice Min, the media executive responsible for reinventing both The Hollywood Reporter and Us Weekly. Substack is helping to fund their growth as The Ankler joins Y Combinator.

Almost immediately drama ensued. Variety, the Hollywood trade publication and Ankler rival, ran a headline on Dec. 16: Janice Min Loses First Hire at Ankler Newsletter to Rolling Stone (EXCLUSIVE).

It just so happened that Jay Penske, who was desperately trying to keep star reporter Tatiana Siegel in his media ecosystem, is the owner of Variety, Rolling Stone and Siegel’s employer The Hollywood Reporter. Meanwhile, Min insisted on Twitter that Siegel intended to join The Ankler.

The blowup only seemed to firm up The Ankler’s insurgent posture and the threat it posed to Penske’s Hollywood media empire. We spoke to Rushfield about the contentious launch. We also talked about some of the biggest stories in Hollywood right now, including Netflix employees protesting Dave Chappelle and the backlash to the Golden Globes.



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00:00:05
Welcome to work on Sally. Welcome everybody to this week's

00:00:15
episode of dead cat. I'm here with Eric newcomer, as

00:00:17
always, and with us, our special guest, buddy of mine, Richard

00:00:21
Rushfield of the angler lot to talk about in Hollywood and

00:00:24
Beyond, thanks for joining Richard great to be with you

00:00:28
gentlemen. So couple Things that I wanted

00:00:31
to go over and why we're excited to have you on.

00:00:34
So, Richard is the founder and chief writer.

00:00:37
What's your actual title at the angler these days now that it's

00:00:40
a company. So I was the, I was just, I was

00:00:45
just, I was, I was the Heckler and now I'm Chief columnist and

00:00:51
editorial director. Okay.

00:00:52
So, Chief columnist and editorial.

00:00:53
Director of Hollywood newsletter the angler, and I'm just going

00:00:56
to say the time I'm excited, we've got some, you know, X

00:01:00
going big here. We've got like media drama so

00:01:03
it's going to be and then we can talk Hollywood at the end.

00:01:05
So everything you want honestly, like having a little Conflict at

00:01:10
your launch is probably the best thing you could have wished for

00:01:14
so happy. Maybe, maybe you disagree.

00:01:16
It's causing you anxiety. But happy to get into that.

00:01:19
Yeah, yeah. So why don't, why don't we just

00:01:20
lay that out at the? For our listeners who maybe

00:01:23
didn't follow every step of this conflict as it unfurled in the

00:01:27
last couple days, explain to me like your Plans with the anchor,

00:01:30
which were exciting on their own and then the spicy stuff that

00:01:34
followed. So I've been doing the angler

00:01:38
for 44 years now and say it's been a one-man newsletter about

00:01:43
the entertainment industry really written for people in the

00:01:46
entertainment industry. And about a year ago, I was

00:01:50
approached by it by Janice Min. It was this legendary, am the

00:01:55
creator of the the bottom Hollywood Reporter and really

00:01:59
just the the the greatest editor of working up in the Hollywood

00:02:05
media prior to that the genius behind the rebranding and

00:02:08
relaunch of Us Weekly Absolutely giant himself a a to for someone

00:02:15
to have one success in these days, is immense, but she has

00:02:20
have two giant successes. So that's I don't think there's

00:02:24
anyone out there who has that has that record now.

00:02:28
So she approached me about it about a year ago and had the

00:02:31
idea. She was a reader of the angler

00:02:34
and someone I've known. She she said you've got this

00:02:37
great Grassroots following in the community.

00:02:39
What if we can? Build on that and build

00:02:43
something bigger to to go into the Corinth you're like you're

00:02:47
the number three, sort of business sub stack on sub stack.

00:02:51
You gave me advice before I launched you launch it like

00:02:54
2017, right? So you've you've been building

00:02:56
this like following a Hollywood and you sort of position

00:02:59
yourself as the Voice who is willing to go against the grain

00:03:03
in a very controlled Hollywood, media environment is that, is

00:03:08
that how you would position it? Yeah, well, that's what got me

00:03:11
into it. It was that because the people

00:03:14
covering Hollywood and had become a kind of very safe,

00:03:18
controlled gland environment for covering, and I just thought

00:03:24
there was something, there was space for something with sharper

00:03:28
elbows and at a more sardonic and fun wave of wave approaching

00:03:35
the news year. Yeah.

00:03:37
And I would say and we'll get into the conflict in a second,

00:03:40
but largely the reason that it has become such a safe and

00:03:43
controlled environment is because the trades are, you

00:03:47
know, you know, pledge fealty to the masters of Hollywood and are

00:03:51
essentially Public Relation arms to a degree of the agencies and

00:03:56
of the media companies. And it seems like more often

00:03:59
than not do their bidding to present them and their business

00:04:02
policies and strategies and as positive a light as possible.

00:04:05
Right. I mean this is This is kids

00:04:07
gloves. Kids club stuff, most of the

00:04:09
time. Well, it's been in a time when

00:04:13
media has been really in decline, in traditional media,

00:04:17
particularly and increasingly desperate to grab onto any, they

00:04:22
read, they can, they've just become increasingly a, meshed

00:04:27
and behold in with, with the the, the Studio's they cover.

00:04:31
And so many different ways like they that not only they need

00:04:35
them for ads and or Are completely dependent on the ads,

00:04:39
but also for the exclusives, for the cut for people to covers, to

00:04:44
get to get the studios to participate in their

00:04:47
conferences. And it's kind of this whole game

00:04:50
with a captive audience of just just milking everything out of

00:04:55
it. And it's sort of on the the in

00:04:59
the things that they think about their, the readers have become

00:05:03
involved, like number 20th or something, and you're it.

00:05:07
I'm primarily a subscription-based business.

00:05:09
I mean, you have some Oscar campaign stuff, right?

00:05:13
I mean what? But the goal here is to be

00:05:15
subscription-based going forward, right is.

00:05:19
All right? It's going to be a mix of

00:05:21
subscription and subscription and and advertising.

00:05:26
The we have the we have this Oscar advertising category but

00:05:29
it's all built on the subscription platform.

00:05:34
There's if you if we don't have a vigorous healthy Caption

00:05:37
business and and don't have people buying subscriptions as

00:05:41
we don't have anything else. So I don't know what percent

00:05:44
ultimately what was your thing and you there's a certain

00:05:47
argument that you know, you get to a certain level in some stack

00:05:49
and that's exactly when you should hold on because you know

00:05:52
you're getting sort of the profits for yourself.

00:05:55
You know, media companies are low margin businesses on the

00:05:58
other hand experiencing myself you know, it's hard to run a

00:06:01
business on your own to be on your own.

00:06:03
Like what was what was sort of you're thinking how much was it?

00:06:07
It, you know, building a big company versus having other

00:06:09
people to support you or what was sort of your Calculus and

00:06:13
abandoning sort of being all on your own.

00:06:16
I mean it really starts with me. I I saw there's there's

00:06:19
definitely a business opportunity but always starts

00:06:21
with me. Like is there a chance to do

00:06:23
something interesting? And there's is there a

00:06:25
compelling Challenge? And I just thought there's

00:06:27
there's it was just especially when I started talking when

00:06:31
Janice it was just kicking ourselves every week at the

00:06:34
story that aren't being covered in the things that aren't

00:06:37
Reginald dying like, like wish wish wish we had a reporter.

00:06:40
I could do this or someone that could take this on.

00:06:43
And as a one-man show there's I could I was only able to take on

00:06:48
a piece of, of all the great stories and amazing things

00:06:51
happening out there. So I just it was, it was really

00:06:54
just feeling there's a chance to from the perspective from the

00:06:58
the angler trademark perspective to go to reach a bigger

00:07:04
experience, right? So you've At this, you know,

00:07:07
voisey fun, critical Hollywood newsletter.

00:07:10
You've got Janice approaching you saying, hey let's let's

00:07:13
really blow this up and turn it into the next big media Outlet

00:07:17
in Hollywood, covering the space.

00:07:19
And then things get pretty funny last week.

00:07:21
So explain to me, you know, you're big launch day, you get

00:07:24
some placement in the New York Times and then what happens

00:07:26
after. So, we had this wonderful

00:07:29
announcement that, that, that Janice was joining the angler

00:07:34
and becoming the editor of it and taking After becoming a

00:07:38
partner and ownership and that sub stack was funding us to

00:07:43
through subset program to grow and expand and start to build

00:07:47
something a bit larger. And also we announce that our

00:07:51
first. Our first reporter that we're

00:07:53
bringing on, who was touching on a sequel, who is who Janice work

00:07:58
with back when she was editors thr, and who I've known for a

00:08:01
long time and is one of the one of the great reporters on the

00:08:04
bead right now, we're just, you know, we're all World friends

00:08:07
with her and we're thrilled to have her come aboard and then

00:08:10
made the announcement. So great.

00:08:12
And then the next the, the day that follows her, her current

00:08:16
employer, Jay Penske who owns all of the Holly host, kind of

00:08:20
built up, a little Monopoly there.

00:08:22
If he owns deadline variety and thr dollar over, that's insane.

00:08:28
Talk about. It's a one meter.

00:08:30
Yeah, it's a one-man town. It's crazy.

00:08:32
It didn't use to be like this. I mean, this is a slow

00:08:34
consolidation over 52. I didn't have The idea honestly

00:08:38
like pre this whole Saga that he was so Consolidated.

00:08:42
Yeah, he's scoop them all up and I think there was antitrust

00:08:47
investigation when he when he made it The Hollywood.

00:08:51
Reporter purchased, I don't know what came of that, but it's

00:08:55
pretty in terms of coverage. It's pretty amazing at to have

00:09:01
it all come from this one corporate headquarters submit

00:09:05
with the window. Real competition against each

00:09:08
other anymore or anything, so a day.

00:09:12
So us. So, if you've got a monopoly,

00:09:15
the, you know, this little this little upstart newsletter, which

00:09:19
is just two people looking to become three.

00:09:22
You wouldn't think would be what would, what would ruin your

00:09:25
life. But apparently at seem to really

00:09:27
get to him because the, the following day, he announced to

00:09:31
thr. Employee meeting that taught

00:09:34
you. I'm a seagull would not be

00:09:36
coming to the ankle or That she was, in fact going to Rowling's

00:09:40
moving to Rolling Stone and other Penske media publication

00:09:45
following, which variety what can only guess it was instigate.

00:09:51
They should put out a uncharacteristically sort of

00:09:55
snarky nasty story exclusive. It was a it was a huge scoop.

00:10:01
Yeah, exclusive Janice Min loses first ankle or higher.

00:10:07
Of the angler has left the company.

00:10:08
It was a weird story to read, you really had to understand,

00:10:11
you have to understand all the drama.

00:10:13
It was hard for me to even parse the story.

00:10:15
It was so weird like this. Well, the little problem in all,

00:10:20
this is that Tatiana seagull hadn't agreed that she was going

00:10:24
to Rolling Stone, and they wrote the story without talking to

00:10:27
her. And she had after our

00:10:32
announcement, Jay Penske had We shall to her reacting.

00:10:40
She had she had given node, she had given notice properly react

00:10:44
very badly, the news and informing her that she she has

00:10:48
six months on her contract left and we believed that she was

00:10:52
under Captain to California employment law.

00:10:56
You can't force people to work against their will when they

00:11:00
want to stay there. And whatever the law is.

00:11:02
I've never heard of anybody doing that to a journalist.

00:11:05
You know, what is the deal with these?

00:11:06
He's employment contracts in Hollywood, press like a Jessica,

00:11:11
lessin, the owner of the information who I think is an

00:11:13
investor. And you write tweeted about how

00:11:15
she'd she'd had had a legal battle with Sharon Waxman.

00:11:19
Yeah. Yeah, the problem is, are all

00:11:21
too close to eight. They all work to close to

00:11:23
Hollywood, so they think they should operate, like, a

00:11:25
Hollywood studio. And so right with the with with

00:11:28
hollywood-style you're under contract with Paramount Tatiana,

00:11:32
you gotta, we got 10 more films in you.

00:11:34
That's like the tech media, you know, wants to become investors.

00:11:37
Is Annie Hollywood. Yeah.

00:11:38
They act like it's interesting how it's a career things.

00:11:41
Are Louis mayor. Yeah.

00:11:42
It's the dream of every Hollywood journalists to be

00:11:45
like, taken seriously by by Studio Executives.

00:11:49
That's all day. That's all they longed for, but

00:11:52
it's not Studio executive anyway.

00:11:54
So so yes, he claims that he has, you know, this reporter

00:11:58
under contract. And because of that, I mean it

00:12:01
sounds to me like he's basically telling her like, you know,

00:12:03
listen to us. You're stuck here for the next

00:12:05
six months, so better. You know, better kick on over to

00:12:08
my other publication Rolling Stone because you're not going

00:12:10
anywhere. He said something along those

00:12:12
lines, privileges that conversation, but something

00:12:15
about that and her response was okay.

00:12:18
Let me talk to my people and I mean, see what my options are

00:12:23
and while she was talking to people and seeing what her

00:12:25
options were he publicly announced she'll be doing this,

00:12:28
which is, which is odd, if someone announced you were, you

00:12:32
were taking a job that you hadn't signed on.

00:12:35
I'm too. That's you know, if it's someone

00:12:40
else you were taking a job at a place, you would specifically

00:12:43
given notice to and said, you would tend to leave when.

00:12:46
Anyway, it's it's it's been for us it's been a great little bun

00:12:52
and publicity in the community, right?

00:12:55
Talk about proving that you're the insurgents, right?

00:12:58
You're scaring the right people. Yeah, I mean it's just very fat

00:13:01
we're a two-person operation looking to become a three-person

00:13:04
operation here and she is coming.

00:13:06
Or you're still confident that you've got your third higher or

00:13:10
third person. We're sorting it out.

00:13:12
But one way or another tough day on a seagull, will eventually be

00:13:16
part of the ankle or story. That's, that's great.

00:13:18
And and look, I mean, and you guys also is part of this are

00:13:22
going to be joining Y combinator, which is interesting

00:13:25
because I was just before this, looking up, how many media

00:13:28
companies have gone through Y combinator?

00:13:31
And it's a broad category, obviously there's a lot of

00:13:35
gaming companies that have but I Picked out two, we got you got

00:13:38
Reddit and what does retic count as a media company II was

00:13:42
thinking more like, just Publications because, yeah, I

00:13:44
mean, there's plenty of gaming, I thought there was a sort of

00:13:47
well, these the athletic in Indian DSP and let it come.

00:13:50
Yeah, that went through the athletic came through there and

00:13:52
they've obviously done really well though.

00:13:54
They keep trying to sell themselves very publicly.

00:13:56
I don't know what that's about. May I know what it's about.

00:13:58
There's definitely as we met our batch and we're the only.

00:14:03
Yeah. We're the only sort of

00:14:04
publication, or media come. Yeah.

00:14:05
It's the athletic. And this other publication

00:14:07
called the Juggernaut, which is focused on Southie.

00:14:10
Yes, occasion. But if you think about it in the

00:14:12
light of It's Not Unusual for yc2 back, a company that's

00:14:15
trying to build a business on the top of one of its own

00:14:18
companies, sort of showing that, you know, that company

00:14:21
interesting platform. So that it's a half-length, the

00:14:24
happy Synergy. And hopefully, our success will

00:14:26
be good for good for some stack also.

00:14:29
So do they own a bit wins? Is it?

00:14:31
Do you have you have a cap table now, right?

00:14:33
If you're going to y c, this is now a sort of Equity holders and

00:14:37
everything like a startup. I mean, it's all Now by Jennifer

00:14:42
myself with YC taking their standard safe state that you

00:14:46
give them as being part of the program.

00:14:49
But anyway, I mean, this whole episode with Penske to me is

00:14:54
very revealing about this. I mean, everything that you're

00:14:57
trying to build with this, which is that, it's a one, it's a

00:15:00
one-horse town, as far as media ownership goes.

00:15:03
And, you know, you could say, well, I mean, do you think you

00:15:06
think that's contributed to the sort of soft coverage and the

00:15:10
need for what? I imagine you.

00:15:11
And Janice believe which is like there is definite space for more

00:15:15
critical more incisive, less beholden to the Masters coverage

00:15:21
of Hollywood these days. Yeah I mean there's still a lot

00:15:24
of people that work in Hollywood and people like to read about

00:15:26
their world and their industry and people Beyond Holly would

00:15:29
like to read about our religion and its industry.

00:15:31
I don't took it's a it's a it's a wild exciting place in the

00:15:35
middle of you know, No, cataclysmic.

00:15:37
Change at a really important time and it brings together the

00:15:41
questions of culture and finance and everything.

00:15:42
And there's there's great characters and great

00:15:45
personalities and great stories to tell every day.

00:15:48
So we think there's huge room for for a company to, for a

00:15:54
company to come in and start covering that in telling those

00:15:57
stories in a really insightful fun and, and fearless sort of

00:16:03
way when you talk about like the You know, compromise nature of

00:16:09
trade coverage in Hollywood. And the fact that these

00:16:11
companies are beholding to the studios for exclusive

00:16:14
information for access to the celebrities in the executives

00:16:19
profiles. I mean, what's your path to

00:16:21
avoiding that? Because it seems like there's

00:16:23
money there. And so, it's very tempting.

00:16:26
I imagine to say, look, maybe we should kind of go soft on Bob

00:16:30
capek right now because that would kind of endear us to.

00:16:33
I understand, it's complicated with media, you never want to

00:16:35
officially only say these things.

00:16:37
But like how do you avoid the pitfalls that have, you know,

00:16:39
really ensnared the Penske Empire as you're building the

00:16:45
angler, was it it from the beginning of time?

00:16:47
Any reporter who works at beach knows knows that that line, you

00:16:52
have to walk between between being doing sharp coverage in

00:16:57
and, and having ongoing relationships with sources and

00:17:01
everything. And when you add in advertising,

00:17:03
that, that gives you another element there.

00:17:08
You know, that I think the fact that were built on the

00:17:10
subscription platform really means that if we don't that it's

00:17:16
all everything and everything is built upon the idea of growing

00:17:20
subscriptions and we, you know, we don't, we don't, we don't do

00:17:23
marketing, we don't do anything and subscriptions grow based on

00:17:27
people like this. And they pass it along.

00:17:29
And as long as people are reading what we're doing and

00:17:34
enjoying it and telling other people to Read it will be a

00:17:37
healthy company. I don't know what percent will

00:17:39
ultimately come from advertising or whatever, but at the bottom

00:17:42
of that it has to be the has to be the Readers first second.

00:17:47
And last that, that determine this and your slogan for a

00:17:51
while, where you were the angler giving Hollywood the business.

00:17:56
And then you would say the newsletter Hollywood loves to

00:17:58
hate and hate stool of The Fearless unvarnished to section

00:18:01
of which really shaking our world today.

00:18:05
Is it now? Don't eat lunch in this town

00:18:07
without it or I'm curious, you know, like are you rebranding or

00:18:11
is there a are you thinking about what sort of broadening

00:18:15
the tone sorry to give a close reading of this?

00:18:18
But as, as a fellow sub stacker, I'm curious.

00:18:20
Yeah. Well I love giving the Hollywood

00:18:23
the business and, and I think it captures the tone that the

00:18:27
downside of it is that it implies, you're all about Uris

00:18:29
business. And we want to be more about the

00:18:32
cultural life of Hollywood. So we're we're looking, we're

00:18:36
looking Or a tagline. That's that's, that's, that's

00:18:39
more about the greater experience that were that were

00:18:42
that, we're looking to cover it out.

00:18:44
When you look at the state of Hollywood these days, I

00:18:47
remember, I mean, I remember when you joined, you know, the

00:18:50
lesson accelerator all those years and by the way, I should I

00:18:53
should I forgot to mention one, we talked about our ownership

00:18:56
that, that the information is also also has a stake in the

00:19:02
angler from from the accelerator where Sarasota, right?

00:19:06
What's up? Stack sub stack doesn't or know

00:19:09
the pro? They don't take equity for their

00:19:11
Pro for the program? They give you, they give you.

00:19:14
I mean, they're really about just seeding the these

00:19:18
Publications and trying to do what they can to make it to make

00:19:22
you grow. But it's they take no equity

00:19:25
stake for it. Incredibly.

00:19:26
That's nice. It's a program.

00:19:28
It's hard to say no to. That's right.

00:19:31
Yeah. But from the earliest days, the

00:19:35
newsletters that you would write, and I've in a reader

00:19:37
since early on that I really loved were you're really taking

00:19:41
Netflix to task for its profligate spending for, it's

00:19:46
just kind of tasteless distribution that, you know what

00:19:49
I mean? Like, they just seem to have no

00:19:50
real taste. They would just got to throw

00:19:52
money out there and put out garbage.

00:19:53
I was the first to foretell the downfall of Netflix.

00:19:56
Yeah, they're doing horribly now.

00:20:00
Nobody remember them, but I pulled all my money out of them

00:20:04
back in 2017. They really went nowhere.

00:20:06
Going like Martin peers and others have been writing about

00:20:09
their debt problems for years and clearly that's been fine

00:20:12
anyway, well they're actually not taking on debt anymore.

00:20:15
I mean, they're focused only on paying it off now so it's a lot

00:20:19
of crow eating I think among some of the media Skeptics, but

00:20:22
I think the stuff that you've written, that, I completely

00:20:24
agree with and it's sort of become the virus.

00:20:26
That's taken over. All of Hollywood is just the

00:20:30
sort of mass approach, like the mask content approach the the

00:20:33
spending absurdly on on shows and And diluting the quality of

00:20:38
the content. And it seems like, you know,

00:20:40
what was once just kind of specific to Netflix seems to

00:20:44
have taken over all the boardrooms and, you know,

00:20:47
executive rooms of these companies and I don't know

00:20:50
what's your, what's your stance on the stream of fication of

00:20:53
Hollywood and like, what it's done to the sort of discernment

00:20:57
and taste of content that's coming out of these, you know,

00:21:00
out of these Studios. I mean it's you know, in

00:21:04
Hollywood For Better or Worse. You know, they're the people are

00:21:08
always trying to find the formula that would tell you what

00:21:11
it was but no, no but no one really managed to achieve that

00:21:16
all the way through Hollywood history and For Better or Worse

00:21:18
was a place where people had to take make gut shan't make good

00:21:22
choices and what they made that made some some some great things

00:21:26
in Morton some horrible things but it was what kept it

00:21:29
interesting. And now you have people

00:21:33
programming or these micro niches and and it's sort of

00:21:37
about the, you know, we need, we need, we need 600 hours of

00:21:41
content to too young to people from ages, 16 to 23 and the in

00:21:49
the Midwest and you're there, you know, buying the content by

00:21:54
the yard and there and you know, you just you just look at it.

00:21:58
Like, even on the one hand in the streaming are like, oh,

00:22:02
there's things being produced that we never would have

00:22:05
imagined would be The goal before and part of part of the

00:22:09
good side of that is diversity and you did.

00:22:12
You're having many more people who never got a chance to tell

00:22:15
their stories before and all this.

00:22:18
I'm on the other on the other side it's just it's there's not

00:22:22
a lot. There's not a lot that's great

00:22:24
through. Yeah and it's it's it's it's

00:22:29
very hard. Yeah it's funny to me when the

00:22:31
column comes out a lot as it tends to these days of like

00:22:35
Netflix only has bad. Stuff or, you know, the quality

00:22:38
overall at Netflix is not good with sure.

00:22:40
Like, on average, I 100% agree with you.

00:22:42
I can't remember the last series I watched on there, but the

00:22:45
other part of it is that there's just so much on there and at the

00:22:47
same time that they'll put out, you know, like the worst reality

00:22:51
shows I've ever seen or come across.

00:22:53
They also have like the power of the dog, which is like, probably

00:22:57
one of the best movies of the year.

00:22:58
So it's like, you know, the high volume approach goes both ways

00:23:01
but it's, it's strange. It's like a strange brand and

00:23:05
consumption. Pants when you have this just

00:23:08
all over the map strategy. Yeah I mean it's a question of

00:23:12
batting averages and it's for traditionally from traditionally

00:23:18
for 100 years, the Studio's put out 20, 20 movies a year and two

00:23:23
of them would be Giants, hits. Two of them would be terrible

00:23:26
flops. And the rest would be somewhere

00:23:27
in between and you needed those hits two more than cover your

00:23:30
flops. And and that was kind of out at

00:23:34
work and now it's The it's that, you know, that that the, the the

00:23:42
number Netflix has some great shows, but the number of shows

00:23:46
that it takes to get to them and we don't can't even keep track

00:23:49
of how many shows and how many movies they put out.

00:23:50
It's like, they're there, you've defined things on there that you

00:23:54
didn't, you didn't know existed. And, you know, I wrote about

00:23:59
Apple and the foundation series, which you know, Mike might well

00:24:03
be the biggest flop in Hollywood history.

00:24:06
And You know, this it might for the the price per per viewer

00:24:12
ratio it, you know, would cost anywhere from 100 to 300 million

00:24:17
to make it and possibly, as little as two people watched it.

00:24:23
So, it's by the show never came out or what or is that since

00:24:27
your as if you was to people or, yeah.

00:24:29
I mean II, the two people is the number of people that I have

00:24:33
evidence have watched it. Two people told me, they I did

00:24:36
and I saw, I've seen no other indication anywhere else that I

00:24:40
would wash it so good evidence as any.

00:24:42
But yeah I single that one out but there's there's 20 different

00:24:46
shows that could be a contender for that that same that same

00:24:50
spot there and it's I mean part of it is one thing that

00:24:56
Hollywood always had was it had a really quick feedback loop

00:24:59
like that a movie opens and you find out that night whether it's

00:25:05
a hit or a flop. And and and that tells you

00:25:09
something and it tells you something about there was a

00:25:11
transparency to it, right? I mean definitely yeah.

00:25:13
Hard to know how some of these and TV TV ratings were were very

00:25:17
clear. What people were were watching

00:25:20
and and there was and there were for the people who made them,

00:25:25
there were there were very dire consequences for for being in

00:25:29
the Flop business and now it's no one knows.

00:25:33
No one knows what said, you know, Apple said, That

00:25:36
Foundation, maybe the biggest flop ever made, but Apple picked

00:25:40
up another series another season so maybe it actually did great,

00:25:44
right? Well, it's a drop in the bucket

00:25:46
for them, right? I mean that's the funny thing

00:25:47
about some of the tech companies, Amazon and apple

00:25:50
really going into this, is that in one sense, three hundred

00:25:53
million dollars, flushed down the toilet would be devastating

00:25:56
for a studio head, but for Apple who does in the tens of billions

00:26:01
of profit every quarter, ah, you know, we got a little bit of

00:26:05
Buzz, maybe me. Even because it was a flop like

00:26:08
that has to kind of mess with the calculus to write on what to

00:26:12
invest in and you know, how committed you are to Quality.

00:26:15
Yeah, it feels like with apple that that it's, it's very much

00:26:20
sort of the Lost leader. It's like the, it's the big

00:26:23
designer that that Target puts in their window to get people

00:26:27
come in and buy cat food while they're there.

00:26:31
It's that, you know, they want to be associated with big glossy

00:26:35
products and I don't know if, if Foundation of costing $200

00:26:39
million dollars. That's, that's probably less

00:26:41
than they spend on an ad campaign typically.

00:26:43
So this is another kind of agreeing that the days of the

00:26:47
the iPod, you know, the office was obviously very key in

00:26:51
marketing that sort of being useful for them.

00:26:54
How would you rate the tech companies as owners of media

00:26:59
this many years into it? Because if you look back at the

00:27:01
history of these media companies or Studios, I should say more

00:27:04
specifically. They usually Have owners that

00:27:07
are not involved in the media business.

00:27:10
Paramount was owned by Gulf and Western I don't have others.

00:27:12
All the top of my head. You could probably name, a

00:27:14
dozen, didn't Coca-Cola. All kinds of people have owned

00:27:17
the studio over the Coca-Cola owned owned the studio oil

00:27:21
companies. It's, it's electronics for

00:27:26
companies its people. A lot of people have come and

00:27:30
gone through the through the studio business.

00:27:34
The tech companies, it's The tech companies is a little

00:27:38
different because you have you have a whole industry coming in

00:27:40
at once, and they seem very much want to want to swallow

00:27:44
Hollywood into their larger experience and and into a, into

00:27:50
a bigger, a bigger story there. So it's not just some random

00:27:55
soda company but or yeah, see credentials.

00:27:59
Another buying buying a buying this because their billionaire

00:28:04
owner was bored and want to new toy.

00:28:08
But I would say, I mean, I would say so are they're putting a lot

00:28:11
of money in, which has been a lot of good for a lot of people

00:28:14
either in a lot of ways. But it's, there's no, like I say

00:28:20
there's no clear. Sense of where this leads and

00:28:25
what is, how do you build something stable ominous?

00:28:28
And that is AT&T, the worst owner, who's the bottom at the

00:28:33
moment. I mean, a TT was pretty got.

00:28:35
It has to be some kind of record for cluelessness, and I mean,

00:28:39
they got out about as quick as anyone ever has.

00:28:42
Which is which, which, which may make them the best owner because

00:28:46
they most companies it takes, they figure out that they made a

00:28:50
terrible mistake coming Hollywood.

00:28:52
And it takes them about, it takes him.

00:28:54
Another decade Jack, admit that to themselves.

00:28:57
And in the meantime they there they flossed Untold about some

00:29:03
money. But but also just the most, the

00:29:06
most obvious train wreck that you and everyone else saw the

00:29:10
moment that the deal was announced that there was going

00:29:12
to be a cultural mismatch here that, you know, Jeff bewkes Who

00:29:17
Sold off Time Warner than to to AT&T was selling a A melting Ice

00:29:23
Cube to this company that he just wanted to get off his hands

00:29:26
and do good by shareholders. And that there was just no

00:29:29
conceivable way that this was going to be some sort of like

00:29:32
some is greater than the, you know, the total is greater than

00:29:36
the sum of its parts or what, you know, whatever the business

00:29:38
of Hollywood is it's not about selling movie tickets or TV or

00:29:44
game. People watch TV shows, it's

00:29:46
about every rich person on Earth and someday, you know, that

00:29:51
everybody watch. Watches movies and some day,

00:29:55
we'll wake up and say, you know what, I could make them better

00:29:58
than these guys and in Hollywood as a whole business, you know,

00:30:04
where this person comes. And says, I've, you know, I'm

00:30:08
the king of pharmaceuticals or I bet it FedEx or or, or I or I

00:30:14
got started a, the world's biggest grocery store online

00:30:18
chain, or whatever it is when they say.

00:30:21
And I think I could show you guys To do this a little better

00:30:24
and I have great taste in movies.

00:30:26
There's a whole all of Hollywood is geared to say, of course you

00:30:31
do. We thank God.

00:30:32
We've been waiting for someone like you with to come and show

00:30:35
us how to do it. Please sit right down, put the

00:30:37
checkbook right though, down there, we'll just just make that

00:30:40
out to cash and we're going to help you.

00:30:43
We're going to help you take over here.

00:30:45
Don't worry. And, you know, most of them

00:30:49
either either a few years or a decade or two later.

00:30:53
I've been had a jury. Had it down wondering what

00:30:56
happened to their Fortune. I didn't sleep with any of the

00:30:59
people I thought I was going to in this job.

00:31:01
They might think they might have gotten that part out of it.

00:31:04
But, at some point, they realize that they're not being given.

00:31:10
I mean, it comes down to our, are the people, are you getting

00:31:15
the best product, the the best movies?

00:31:17
The best shows? Like, are they coming to you?

00:31:20
Everyone's going to tell you that you're getting.

00:31:22
Real stuff here, the real good stuff, that's too good for too

00:31:26
good for us to take the Disney or whatever.

00:31:28
But, you know, it are in the end, the biggest, the biggest

00:31:34
products go where they have the best chance of success.

00:31:39
And and, and, you know, that's been the problem that Netflix

00:31:43
has struggled with that that people just know their stuff

00:31:46
will get buried on that service there and just just for, you

00:31:49
know, this is Silicon Valley show, I'm not following

00:31:51
Hollywood is Mostly is you to for background Tom used to write

00:31:56
for the l.a. BJ, right?

00:31:58
Los Angeles business, journal's. This is why he's obsessed with

00:32:01
Hollywood anyway, Mike just like who are the five?

00:32:03
Most powerful people in Hollywood right now.

00:32:06
I mean if you had to come up with not to put you on the spot

00:32:08
but like if you had to come up with your list of like who the

00:32:11
big characters are and sort of the people that matter in your

00:32:15
Universe, like, who are, who are the key players at the moment?

00:32:18
I begin. You basically have six major

00:32:20
companies right now, which which Apple Netflix, Amazon Disney.

00:32:28
At Warner Brothers, Discovery and Comcast and the heads of

00:32:35
those are the those are the six families essentially.

00:32:40
And then then you have Viacom and Sony that on a smaller

00:32:43
level. But but but those are the people

00:32:47
that that are fighting for the shape of it and, you know, a lot

00:32:52
of people how many think that the dish is death of second half

00:32:55
of that Disney Warner's and Universal will get absorbed into

00:33:00
the first half of that over the next few years will see one of

00:33:05
the big blow ups this year at Netflix was the Fallout over the

00:33:09
Dave, Chappelle stand-up special, which Eric and I have

00:33:13
talked a lot about offline. But it was an interesting story

00:33:16
not just because, you know, there was controversy behind it

00:33:20
and employees at Netflix. And completes complaining about

00:33:24
the fact. How many, you know?

00:33:25
I mean, well, that's my big thing is just like a media sort

00:33:29
of saying that, you know, the protest from Netflix employees

00:33:33
were huge. I mean, Lucas had Bloomberg, was

00:33:36
big on that. And then I was just like, how

00:33:38
many of the people are really protesting inside of?

00:33:41
Yeah. How destabilizing was it?

00:33:43
Do you think not only to you know, what you can gather from

00:33:45
people inside Netflix but also it's a view within the

00:33:48
community. I mean I think you could make an

00:33:50
argument that Ted's around us Sticking with Dave Chappelle,

00:33:54
through all of the public outcry.

00:33:56
Probably endeared him to some artists who said, like, hey,

00:33:58
this guy will stand by very least, his money makers, or the

00:34:02
people that he personally likes, but also, you know, there's a,

00:34:06
there's a, You could argue there's an element of Integrity

00:34:08
to it. There are Executives that would

00:34:10
have gone a completely different direction.

00:34:12
So how do you reflect on the whole Chappelle episode and how

00:34:15
Netflix handled it, and what it means for the company.

00:34:18
Well, so if you look at where where they are at the end of it,

00:34:23
That's special is still on the surface.

00:34:25
Dave Chappelle has, they is head is heading their lineup at the

00:34:30
new Netflix. Comedy Festival.

00:34:32
Other doing it. He'll continue to work with

00:34:35
them. There's no, I don't see any sign

00:34:40
that any subscriptions were canceled.

00:34:43
And even Hannah gadsby who, who called Ted Serrano spy, some

00:34:50
some some Some names in public she hasn't even said that she's

00:34:55
going to refuse to work with them.

00:34:59
So I don't know of any there was there was one show runner who

00:35:08
who said he was going to work with them anymore and was

00:35:10
leaving the show at the beginning of this, I don't know

00:35:13
anybody that followed in his footsteps.

00:35:15
So on some level, you know, on the major level of like did the

00:35:21
protests Shake. Mop you can say well, we're you

00:35:25
know, they they they called caused a little bit of a Ruckus

00:35:30
for a week or so, but where's the evidence that anything has

00:35:33
been shaken on the other level? And you can say you can you can

00:35:39
see this was a warning shot and if you're the people in The

00:35:43
Comedy Department signing the next acts you don't you're not

00:35:49
going to want to put Ted through this again.

00:35:52
So so people are going to be well.

00:35:54
The question is, are people going to be more careful?

00:35:57
You think there was actually a bit of blowback internally

00:36:00
between Ted and the comedy development team, who he sort of

00:36:05
saw them as like, look, I'll stand up for Dave, but like this

00:36:08
is on you guys. You put me in a tough position

00:36:10
here where I had some know. I don't know, I don't know that

00:36:13
he did. He said that at all.

00:36:14
I'm just saying like a chilling effect.

00:36:16
If you were, if you were a scout or development executive and so

00:36:20
yeah saying that. You don't want, you know what's

00:36:24
possible. Now and you don't, you don't

00:36:26
want to be the cause of another one of these and for all I know

00:36:30
Ted, I mean, in terms of standing by his is artist there

00:36:38
two-handed, Ted Ted behaved, very correctly.

00:36:43
He made some, he made some statements at the beginning

00:36:46
about art doesn't affect anything, that will probably

00:36:50
that t.i. think wishes he could, He wishes, he could reframe this

00:36:54
contradictory at a certain point.

00:36:56
Do you have a view on the media's role or, I mean, if felt

00:37:01
did you feel like they, I don't know where you came down on?

00:37:03
Well, Eric. I mean, you have this thesis

00:37:05
that the media blew it up, you have a strong point of view just

00:37:07
that the media was very aligned with the protest.

00:37:09
The employees, right? Sort of a view from nowhere

00:37:13
style, the tries to mask that but then every piece is like,

00:37:17
there's this issue for Netflix but who's really deciding that.

00:37:20
There's an issue for now. Flex, it's the Order of that

00:37:23
story, you know, and the fact that reporters aren't sort of

00:37:26
preferencing. What the mass public cares about

00:37:29
her preferences is subjective Choice, which I think they're

00:37:33
entitled to make. But I wish, you know, to me,

00:37:35
it's sort of a core problem with sort of cultural view from

00:37:40
nowhere reporting where they're sort of denying.

00:37:42
They have a stance even though the position in the piece, makes

00:37:46
it very clear to me. Yeah, I you know, they reported

00:37:51
on this Protests like it was going to be the thing that in

00:37:55
the in the run-up to it. Like there was a decent chance

00:37:58
that the mobs that took over actually going to burn that know

00:38:04
if looks headquarters to the ground and service will go off

00:38:07
the air and land Reed Hastings, would have to leave the country

00:38:11
overnight. And in the end, I in the end it

00:38:14
was the crowd estimate was at dozens and right?

00:38:17
It was it was it was held at one shower across the street from

00:38:20
Netflix. So Dozens were able to come out

00:38:23
for their lunch hour and then they all seem to come back to

00:38:27
soon as the Ledger and to be clear.

00:38:28
I mean I support people taking what they believe to be

00:38:31
principled stands. So I'm not.

00:38:34
Yeah. And I don't want to come out and

00:38:35
testable little laying their stances are or what they believe

00:38:39
in or the fact that they protested.

00:38:41
But there is some proportion. I don't think that the media can

00:38:44
be like very on the team. Well, I'd say it's where every

00:38:47
conversation goes down. It's like there was never

00:38:50
because it immediately became I'm a, you know, not a

00:38:53
conversation about like how do we put up things that are

00:38:57
offensive to some people and and but while still be, you know,

00:39:04
kind to those those communities like can can can can we talk

00:39:09
about things or do we are conversations that off Limited

00:39:12
in it because it that turned around to turn into, should Dave

00:39:17
Chappelle be killed or not and as day and as Ted's around.

00:39:21
Oh, so disgrace. Right.

00:39:23
You know. So it is that that's that's

00:39:25
where all these things go. And that's where the the the

00:39:28
media always wants to take them. And a lot of people have told me

00:39:33
this was a real turning point that this one just sort of

00:39:38
fizzled. So so publicly and so badly that

00:39:42
the next ones are going to get less attention unless it's a

00:39:45
good, we'll see. Right?

00:39:46
In the certainly did encourages the companies to roll their eyes

00:39:49
at protest because they can And that's, that's sort of the flip

00:39:54
side of it. I mean, I've seen, you know

00:39:56
these things come up, come up constantly, I've seen the

00:40:01
companies have gotten much better at dealing with them and

00:40:05
the ones that are good at it. Good at it in terms of, you

00:40:09
know, sort of Crisis management for their own Brands, not not

00:40:15
good for the world or or morally or anything, but the words are

00:40:19
good. I understand that.

00:40:21
Whatever comes The chances that anyone is going to remember this

00:40:26
24 hours from now or very small. So what you want to do is to

00:40:30
private of all oxygen and and not do anything that keeps the

00:40:35
story alive and gives it a gives it another wave and just just

00:40:39
you know things will come up and and for these companies they

00:40:44
they won't even give no Comics. They just suddenly won't be

00:40:47
available for phone calls and they'll just disappear for 24

00:40:51
hours. And then the next day, some

00:40:53
other countries that came up and everybody forgot that they were

00:40:56
mad at that just near warmers you were last thing on this one

00:41:00
is how much do you think the particular conflict with Netflix

00:41:05
was one of Silicon Valley and Hollywood existing within the

00:41:08
same company because purely from the outside is zero reporting

00:41:12
on. And I'm way off the media beat.

00:41:13
Now, it seemed like the bulk of the regulation.

00:41:17
Yeah, it can happen but you know I don't get I don't get why see

00:41:21
funded companies from this. But I felt like a number of the

00:41:25
instigators of the complaint with the Netflix were coming

00:41:27
from the engineering side of things.

00:41:30
I believe the most outspoken people aside from personally

00:41:33
being aligned with, you know, the trans cause was we're

00:41:36
engineers. And I wonder how much of this

00:41:38
has to do with people that have worked in Hollywood.

00:41:41
Sort of understand more inherently that there are going

00:41:45
to be shows that are within the or Products that come out of the

00:41:48
company that you work for that, you're going to disagree with

00:41:51
and it's just the nature. Sure of content and, you know,

00:41:54
comedians especially, but a lot of different kind of aggressive

00:41:58
art will provoke people and it's just the nature of the Beast and

00:42:02
people in Hollywood. Have a better understanding of

00:42:04
that and you wouldn't have like a development executive or

00:42:08
creative executive getting up in arms.

00:42:10
Whereas you know from the engineering side they're still

00:42:12
sort of new to the idea of like you know, when I work at a

00:42:16
Content company there are things all like and things that I won't

00:42:19
like. And you know, it was specific

00:42:21
that this was an effort. Lex issue.

00:42:23
And not say something that came out of like HBO Max, which also

00:42:26
has tons of Sano specials. Now, the other thing about

00:42:29
Netflix is and that that much more part of the tech culture

00:42:33
than the Hollywood culture is Hollywood, is not have any

00:42:37
culture of sort of the young people at the country at the

00:42:41
company, speaking up and sharing their thoughts and speaking

00:42:45
their mind, like, you know, traditionally and I don't even

00:42:50
know if it's traditionally about To this day if you work at, if

00:42:54
you're if you're a person in your 20s working at Studio, you

00:42:59
live in Terror that that then you're going to step out of line

00:43:03
for half a second and be thrown to the street.

00:43:07
They're not, there's not a culture of sort of the young

00:43:11
assistants standing up to their bosses and telling them what

00:43:15
they think. So that's that.

00:43:17
No, they got, they wait till they're high above the company

00:43:19
than they treat their assistance.

00:43:20
The way that they were treated years later.

00:43:22
It's exactly. And you, man, and they leave it

00:43:26
for someone else to say, say, what they think.

00:43:29
So, you know, that's, that's something that that Tech brought

00:43:31
to Hollywood, because I can't recall.

00:43:33
Another certainly, could this arose from of?

00:43:36
This was an employee Uprising and I can't recall.

00:43:39
This one that's ever happened in the studio here before.

00:43:43
That was one thing but it but yeah I mean it's just there,

00:43:46
it's a bigger, it's a much less regimented worldview, that's

00:43:51
that's coming here. Yeah, I mean to some degree,

00:43:55
like the video game business is bigger and bigger than sort of

00:43:59
the movie business and is becoming culturally, sort of

00:44:04
more important, especially as we talked about like the metaverse

00:44:07
constantly and sort of web three and can fit into that.

00:44:10
I mean, and it feels like very much On your interests, but to

00:44:14
make this case. What do you think?

00:44:15
We cover Hollywood too much relative to the video game

00:44:19
business, right? I do wonder why, why is like, I

00:44:23
do think it's true. That like, Silicon Valley is

00:44:25
like a hub of business reporting.

00:44:27
Like Hollywood's a hub of business reporting like last,

00:44:30
like Finance anymore. I mean, there's like deals

00:44:33
stuff. But like, is it just that like,

00:44:35
Hollywood's like a better cultural Hub?

00:44:37
Or like, why do you think sort of the movie business has been

00:44:41
search such as, Like business community in a way that video

00:44:47
games have an or maybe you reject sort of the premise of

00:44:49
how I'm setting, all right? Yeah.

00:44:51
I mean, I kind of do I the people's people say this but I,

00:44:58
I think they're different businesses.

00:45:00
And I think they're doing different things and, and video

00:45:04
business, video games might be 100 times bigger than than

00:45:08
Hollywood, but it's but you know, so is so is Chopped liver.

00:45:14
But that's but it doesn't mean we should stop covering

00:45:17
Halloween because we put all our money and all our attention, the

00:45:21
liver industry. It's you know what Hollywood

00:45:24
does is it has the storytelling, basically, through movies and TV

00:45:32
show. Shows, still are enormous part

00:45:38
of people's lives around the world and Hollywood has out.

00:45:43
Sized influence in the world's in the world's stories and those

00:45:49
stories the world sees and what they get in Hollywood has as

00:45:53
still shown itself. Having assembled a community of

00:45:57
artists and crafts craftspeople and finance and everything to

00:46:02
produce produce this at a level that nobody else is able to

00:46:06
achieve, you know, Bollywood hongkong.

00:46:10
They have very vital to Great things.

00:46:13
But Hollywood production Remains the world's gold standard,

00:46:18
right? And it has a, it has an

00:46:23
importance in the envelope. So that's why it's interesting

00:46:26
to me this meeting of our kin Commerce and it has its

00:46:29
importance to the world, beyond the size of the industry that it

00:46:34
is, which, you know, compared to Tech its is pretty small.

00:46:39
I also think that You know, and I play video games at this is no

00:46:45
knock on the industry and and the quality of product that it

00:46:49
puts out, but I still think culturally video games are

00:46:52
Downstream of movies that a lot of the best games.

00:46:56
The biggest games are trying to evoke the experience of watching

00:47:00
a movie but you're interacting with it.

00:47:02
Now there are different kinds of games and ones that are less

00:47:04
like that but I still think if you look at your AAA titles, you

00:47:08
know, last of us or the Gears of War or Call of Duty, All of

00:47:12
these things, they're very deeply inspired by the movies

00:47:16
that came out currently or years ago.

00:47:18
And are trying to Riff on that in a way that's unique to the

00:47:21
medium. But so far, as I can tell, even

00:47:24
as video game companies, get bigger and bigger, they're still

00:47:29
producing a product that is derivative of the culture that

00:47:33
has been created by and large by Hollywood.

00:47:37
Now, I don't, I don't think Hollywood maintains and Monopoly

00:47:40
on culture and actually think. As time goes on and we sort of

00:47:43
see Tick-Tock and social media and ideas and memes that come

00:47:48
out of that affecting. What is in movies that you are

00:47:54
seeing a bit of a flipping of that?

00:47:55
Like I do really think the Creator economy and the

00:47:58
Independence that comes from that has had a huge impact on

00:48:02
big studios and movies and you're starting to see, you

00:48:05
know, the things that are the primordial soup, that's inside

00:48:08
the crater economy, start to be filter out and appear in movies

00:48:11
and TV shows on things. Like that.

00:48:12
But I think within video games and like the video games, a

00:48:18
Hollywood Dynamic remains to me, one of maybe a more profitable

00:48:23
and better business with video games.

00:48:25
But again, like culturally, which is how we use.

00:48:27
So much of the world these days, you know, like how it affects

00:48:30
like the culture and the things that we consume it just still

00:48:33
seems to me that that the big movies and TV shows are so much

00:48:36
more important and and creative. And and part of the kind of

00:48:40
hairr like they're higher up on the Dream.

00:48:43
Yeah, my, that's why I think that's my excuse.

00:48:45
I thought I needed to. I mean, obviously, you know,

00:48:47
business reporters don't cover anything relative to their

00:48:50
actual valuations or value. And like, even in Silicon

00:48:53
Valley, where the numbers are huge.

00:48:56
You know, it's about what companies are interesting that

00:48:59
sort of decides their coverage as much of the size.

00:49:00
So I agree with that and that Hollywood is more culturally

00:49:05
relevant. It's just fascinating to me that

00:49:07
the video video games are getting so big and that they

00:49:10
don't feel like they fit into that.

00:49:12
The same way even though they're a good view everybody.

00:49:15
Everybody loves to love to write about Apple but in here but I

00:49:18
was going to Apple and Amazon but how many how many how many

00:49:22
great articles about Oracle do you read the great example that

00:49:25
to me recently is you know the stories that have come out in

00:49:28
the journal about Activision and Bobby kotick and what he knew

00:49:31
about the sexual harassment assault that was taking place

00:49:35
inside his company were huge bombshell pieces that if they

00:49:38
were written about Disney or Warner media Or any other

00:49:43
Hollywood institution, I think would have gotten much much.

00:49:46
I mean, compare that to the story is about harming, the

00:49:48
first me to stories and yeah, your first response was, who the

00:49:52
hell is Bobby kotick? I'm like, isn't that Sheryl?

00:49:54
Sandberg's X or exactly is he? Yeah, yeah.

00:49:57
That was the thing. I've been the most highly

00:49:59
compensated. Co, I mean like he's, he's, you

00:50:01
know, an incredibly powerful person and their stories are

00:50:03
great. I mean, the Wall Street Journal

00:50:05
and Jason trailer Bloomer, there's great reporting on it.

00:50:08
But yeah, the cultural uptake of it.

00:50:10
I feel like hasn't been as big as those stories too.

00:50:12
They're terrible stuff but it's not it's not like a company that

00:50:15
I was invested in like like oh my God, Activision will have to

00:50:20
look to have to be a shake-up at Activision.

00:50:22
What will we do? You know every, every every

00:50:27
Activision Netflix, every Activision executive can fly

00:50:31
into the Sun for, for all I would know.

00:50:34
But My last question. Let me just going back to the

00:50:39
angler and sort of what you're doing here.

00:50:40
What is? I don't know how much you're

00:50:42
going to commit to what your future looks like, but what is

00:50:45
what's the scale of this? Is this a couple more people is

00:50:48
this Dozens, like, what size scale are you thinking here?

00:50:53
So to the, to the extent, we can fund it and, and, and build it.

00:50:58
It's we're not looking to fill slots.

00:51:01
We're looking to find interesting people that can that

00:51:04
can do interesting things and and then craft, and then and

00:51:09
then figure out how they, how they fit in, so we'd rather

00:51:12
have, we'd rather three or four, great people, then that I'm a

00:51:17
social team of Tea with the same email list or different

00:51:22
everybody with their own. Well, that's that that's the

00:51:25
question. It's, you know, I think our plan

00:51:27
is is now build up the the angular core product and look

00:51:33
for opportunities to do to do spin-off products.

00:51:37
And it's like there's there's there's niches in Hollywood

00:51:41
where the people who are involved in that Niche would be

00:51:43
really interested in hearing more and and there's a lot more

00:51:48
reporting to be And that's that, that's not being done and then

00:51:51
and an ankle or sort of take on that on that corner of the world

00:51:56
would be, would be fascinating to many, but maybe there's a

00:51:59
trusted to be to be a reporter. Again, it does that mean Puck is

00:52:04
in the back of your mind. In terms of close competitors

00:52:08
are you I never think about competitors a real.

00:52:11
Now you're you're an entrepreneur.

00:52:13
Yeah yeah I mean I think about we, you know and this is And

00:52:19
this, this is why it's so funny that that the great owner of

00:52:25
Penske media has apparently obsessed with us at hiring one

00:52:30
single reporter. It's, I think about we do the,

00:52:34
we do the most interesting thing in the best, the best thing we

00:52:37
can, and whenever you do that stuff tends to work out.

00:52:41
That's-that's-that's and focus on focus on telling great

00:52:46
stories and the world. The world will come to you.

00:52:52
This was the zelos feel about, you do such great coverage of

00:52:55
awards and the kind of awards, industrial complex and

00:52:58
Hollywood. And I, and I always, I always

00:53:00
get complaints people when I do like three issues of that in a

00:53:04
row. People, even in Hollywood people

00:53:06
say stuff, right? Who cares?

00:53:07
So much about the goddamn Oscars, but they suck.

00:53:10
So it's so funny because Gets to the core of what these people

00:53:13
love, you know, they can all claim that they're in it for the

00:53:15
art or they're in it for making money.

00:53:17
When it comes down to it, they just want to be told by their

00:53:19
friends that they're the best. And, you know, the whole

00:53:22
business behind a word marketing is its unique to living in Los

00:53:26
Angeles. So you don't really get it until

00:53:27
you live there. But anyway, I mean, you know,

00:53:31
last either this year, I don't even remember, you know, there

00:53:33
was a big investigation of the Golden Globes and the Hollywood

00:53:36
Foreign Press Association that found out.

00:53:37
That the thing was just a pure on grift racket of Of, you know,

00:53:42
wining and dining these people in order to get nominations and

00:53:46
you know, it's not going to be televised on NBC now because of

00:53:49
all of this yet, it just doesn't seem like, you know, it's really

00:53:52
Fallen that much at Hollywood's estimation.

00:53:54
I mean where do you see like both the Golden Globes and just

00:53:57
like more broadly, the whole business of, you know, whoring

00:54:02
yourself to the award shows to get little statues for your

00:54:06
actors and producer. I mean, it's it's in terms of

00:54:10
the Golden Globe. Did, you know, there was a real

00:54:13
concerns about the diversity in their organization.

00:54:16
Everything, and, you know, any, any major company in our

00:54:19
community, should should be held accountable to for that.

00:54:23
So there that's real thing, but the whole idea of like these

00:54:26
aren't real words. These are fake Awards and these

00:54:29
are like, like, what is they're all fake award is a real.

00:54:32
What is a real word? Like, I don't know when they

00:54:34
when they when they nominated Emily in Paris, that was a hard

00:54:39
line from it, as the Could some of the Emmy nominees over the

00:54:43
last video? I mean, it's yeah, they've Dave

00:54:49
given Dave given Awards to some crummy things in the past, but I

00:54:53
mean, you want to look at the Army when reading book Jesus

00:54:56
Christ, I view the Oscars is like a is just a fair assessment

00:55:01
of of horrible Choice out every year, every year, the ash, a

00:55:05
couple nominees. And you're just like what?

00:55:08
And you know, you've never heard.

00:55:11
Now, because so it's, I mean, these are people there there,

00:55:16
there people from abroad, and they devote themselves to this,

00:55:20
and they go to a lot of Buffets and and see movies and talk to

00:55:24
each other. Right?

00:55:24
So if they want to give out Awards, why should I?

00:55:27
It's not like there's not like the military appointed appointed

00:55:31
The Academy of Motion Pictures as the final Arbiter of what's a

00:55:35
good movie or or not. And so I just find the

00:55:40
discussion. Of a real Awards versus fake

00:55:44
Awards. Sure.

00:55:45
They have their influence silly, though.

00:55:47
The whole Hollywood Awards. Circuit is a promotional rack.

00:55:51
It's meant to. It's meant to promote the film

00:55:55
industry and promote and create a little contest that creates

00:55:59
excitement about films. And, you know, that's fine.

00:56:02
And that's the answer. That's if you care about film.

00:56:05
What's good thing to have shows promoting that are there

00:56:08
basically infomercial for films but it Time people start getting

00:56:12
all Pious and taking it seriously.

00:56:14
It's my, my eyes roll to the back of my head was diversity,

00:56:18
the only objection to the Golden Globes, or I thought there were

00:56:23
I, I don't think knows it. Where the article, that's the,

00:56:28
the takedown article about them was, was sort of a kitchen sink

00:56:32
as complaints. Their, their, their former

00:56:36
president, had some serious harassment charges against him.

00:56:41
And that's, that's pretty serious and he's gone.

00:56:44
There was there, I mean, one there were there were sort of

00:56:49
gas that how much money they were making which, you know,

00:56:53
they're 90 people and they get, they get, they get paid if they

00:56:56
serve on different Committees of the of the words there was like

00:57:01
some of them make as much as sixty thousand dollars a year I

00:57:04
was, which was kind of which I mean they put on was like the

00:57:10
number for TV show. The year.

00:57:12
So right assumed they were make, they're making a hell of a lot

00:57:14
more than that. But, you know, that was shocking

00:57:18
to the Los Angeles. Times columnist, who wrote it

00:57:21
that that they made? That there was what were the

00:57:26
other of that that they asked that they that that had junkets.

00:57:30
They that they asked these sort of lame and pertinent questions

00:57:37
which you know I am sure they do if you have ever been to A

00:57:41
Hollywood junket, a a interesting and insightful

00:57:46
question would would die of loneliness if it if it ever

00:57:51
showed its face at all, he would chunk of it.

00:57:53
So so if you say they're, if they're stupid questions or more

00:57:58
insane than the than the typical ridiculous questions that get

00:58:04
asked that those it's hey, it was a grab bag of sort of pearl

00:58:09
collection. And shout out to be That after

00:58:12
some real concerns about the diversity and is there anybody,

00:58:17
like, who could replace them? Or I mean, I guess, yeah.

00:58:21
If the argument is okay, it's good to have.

00:58:23
Obviously Hollywood likes to promote their films.

00:58:26
It's one way to do it. The, the next argument would

00:58:29
just be well, like, if there's an incrementally better set of

00:58:31
people who could pick movies, should they be doing it?

00:58:34
There's a contender for this, which is the, the Critics Choice

00:58:40
Awards, which happens to fall at about the same time in the

00:58:43
calendar and they have been pushing themselves, very hard as

00:58:48
a replacement for this and lo and behold all the critics that

00:58:53
right columns about it and are members of this also.

00:58:57
Think the Critics Choice Awards will be a good replacement for

00:59:00
this and, you know, sure. I mean do critics have a right

00:59:06
to a better opinion than the Golden Globes is Known to

00:59:12
anybody because they put on a fun show where movies and TV,

00:59:16
everybody gets drunk, right? I mean, that's the fun.

00:59:19
Yeah. They sit at tables and people

00:59:21
people get a little boozy and loose, and they, and, and they

00:59:24
don't take it too, seriously, and they made fun of the, they

00:59:28
make fun of the shows. And they get there that that is

00:59:31
why anybody watches, it's not because like they're the most

00:59:34
serious, all gust opinion on the quality of the Arts.

00:59:41
These days and the Critics Choice is a is a very humdrum

00:59:48
sort of weird little awkward show.

00:59:53
That is never going to take that plate.

00:59:54
And if the Golden Globes died, if not, like all this is a

00:59:58
legacy, the whole award sectors are there's there's like no one

01:00:01
under under 150 up. Watch was these things anymore

01:00:05
and to dying audience. And if the Golden Gloves went

01:00:08
away, it's not like, people would be sitting there saying,

01:00:10
oh, I've got space. Maya calendar for new award show

01:00:13
here. So what can they give them?

01:00:16
They'd say, okay, only will watch six Awards shows instead

01:00:20
of seven this year. That's that's, that's probably

01:00:23
more than I should be watching. What's what's on the Richard

01:00:26
Rushfield? What gets the Rushfield this

01:00:29
year, what's your, what's your top movie so far?

01:00:31
My family movie? We think about that.

01:00:35
The the enjoy a pair of the dog. I I'm not sure.

01:00:42
I love the. I don't know if I'd say if I

01:00:43
have a top movie this year. Yeah.

01:00:46
Still a couple weeks left. Yeah.

01:00:48
Do you do that kind of thing? I mean, you're you want to like

01:00:51
will the angler get more into? Yeah.

01:00:54
Here. Our favorite movies or anything

01:00:55
like that? I always find.

01:00:57
It's weird like that all the reporters have also become

01:01:01
critics and you're writing about your career, I mean, I won.

01:01:07
I'm trying to analyze the industry and the life of it as

01:01:10
best as I can. And Like to add this element of

01:01:13
like, you know, you're going to interview a producer but, you

01:01:17
know, you you thought his movie had a week.

01:01:20
Second act. So first question, so so you're

01:01:25
going to have an awkward conversation and because you

01:01:29
wish they had cast, someone younger in this park, like it's,

01:01:33
I mean, it just seems like it's a different job and, and, and,

01:01:39
and, and the flip side of it is. You know, if you're if you're

01:01:44
say a reporter who happens to love superhero movies, you just

01:01:48
sort of fall on the floor drooling at the mouth and when

01:01:53
say a Kevin feige walks into the room, had a Mark, that a Marvel

01:01:57
there. So yeah.

01:01:59
Well one of the reasons I had to leave the beat was I wasn't one

01:02:04
of those people and also I think I cared more about my opinions

01:02:07
of movies than I did about asking hard questions that

01:02:10
sounds. Yeah, it's much more fun.

01:02:13
Yeah. What can I say?

01:02:15
All right, Richard, thank you so much for joining best of luck

01:02:17
with the angler and everything done with the man.

01:02:19
Get you down. Thank you, go go higher.

01:02:21
You need a higher go, poach away.

01:02:23
Thank you very much, we're going to find good people, and we're

01:02:26
excited. So work on Sally, goodbye,

01:02:40
goodbye. Goodbye.

01:02:41
Bye good, bye good. Bye good.

01:02:43
Bye good. Bye.

01:02:41
Bye good, bye good. Bye good.

01:02:43
Bye good. Bye.